Franchising Information

Someone once said that to work at a job that you absolutely love means that you will never work a day in your life. Nothing is more true when it comes to being part of a bride’s special day. The joy in knowing that you helped bring out her best features, to create a look that took the grooms breath away, and knowing that your work will be admired for years to come, make it all such a wonderful thing to be a part of. The excitement from the bride’s first contact, to meeting her for the first time at her trial where you go over all the details of her wedding day look, and then seeing it all come together on the wedding day and knowing that you played a very big part in that, means you finish your working day with a smile on your face. That is truly a wonderful feeling.


You now have the opportunity of owning your own Makeup 4 Brides (or Hair 4 Brides) franchise. This is an excellent opportunity for makeup artists to join a rapidly growing company with brand recognition, and experience the benefits of a large marketing pool.

Full bridal makeup training and airbrush training included.


Only a limited number of franchise opportunities will be available

Franchises now available in the following regions:



Click HERE for a full list of included suburbs/towns within each prime marketing area.


  • Sunshine Coast (North) SOLD
  • Sunshine Coast (South) SOLD
  • Brisbane North, Moreton Bay (Bribie Island & Redcliffe)
  • Brisbane City & Brisbane South (South East)
  • Brisbane West (North West & South West)
  • Gold Coast (North)
  • Gold Coast (South)
  • Toowoomba (Darling Downs)
  • Hervey Bay/Bundaberg
  • Rockhampton (Capricorn Coast)
  • Mackay
  • Whitsunday region (Airlie Beach &Whitsunday Islands)
  • Townsville
  • Cairns & Port Douglas


  • Melbourne – CBD, Inner City & East
  • Melbourne – South/South East
  • Melbourne – Yarra Valley & Dandenong Ranges
  • Melbourne – West/North West
  • Melbourne – Mornington Peninsula and Phillip Island
  • Geelong & Great Ocean Road


  • Coming soon


  • Coming soon


  • Canberra (Queanbeyan)


  • Tweed Coast
  • Byron Bay (Ballina)
  • Coffs Harbour
  • Port Macquarie
  • Hunter Valley
  • Newcastle
  • Gosford (Terrigal)
  • Sydney – Northern Beaches
  • Sydney – Northern Suburbs
  • Sydney – Lower North Shore
  • Sydney – North West
  • Sydney – West (Parramatta)
  • Sydney – South West (Liverpool)
  • Sydney – Southern Beaches (Bondi)
  • Sydney – Inner East (Kings Cross)
  • Sydney – Sutherland Shire
  • Sydney – CBD, Circular Quay, China town
  • Sydney – Inner West (Darling Harbour)
  • Sydney – Penrith & East Blue Mountains
  • Sydney – Blue Mountains
  • Southern Highlands (Campbelltown)
  • Wollongong – Shoalhaven Coast
  • Sapphire Coast (Batemans Bay)


Makeup 4 Brides Franchising – Frequently Asked Questions

How many years has Makeup 4 Brides been operating?
Director and Founder Lisa Thomas has been a part of the bridal makeup industry since 1999. The Makeup 4 Brides brand was officially launched on the Sunshine Coast in 2007 with Hair 4 Brides following straight after as a complementary business in early 2008. Franchising commenced in January 2012.
Is Makeup 4 Brides Australian owned and operated?
Yes, Makeup 4 Brides is proudly 100% Australian owned and operated.
How much does a Makeup 4 Brides franchise cost and what is the length of the franchise agreement? Am I able to sell my franchise?
The franchise agreement is set for 5 years with an option to renew for another 5 year term. As a new franchise system a limited number of foundation franchise agreements will be released at an introductory cost of $17,000 plus GST. This includes initial set-up, training in the Makeup 4 Brides system, Iwata airbrush gun and compressor, a full M4B Pro Professional Makeup kit including case, tattoo covers, car magnets, uniforms and 1000 flyers. Training is conducted on the Sunshine Coast – the cost of training is included in the initial fee however transport, accommodation and meals, etc are either at the expense of the franchisee or can be quoted separately. Other optional extras such as full vehicle signage are available, details of which are included in the Franchise Pack. Other initial costs such as computer, printer, internet, insurance, legal fees, etc., are also in addition to the initial franchise license. A list of expected costs is included in the Disclosure Document which is issued with the legal documents. These haven’t been packaged as part of the franchise cost as many potential franchisees will already have the equipment or services. Subject to approval of the purchaser by Makeup 4 Brides, you are able to sell your franchise right.
Are there franchising/royalty fees and marketing fees and what do they cover?
Yes, there is a combined flat rate franchising administration fee & marketing fee of the equivalent of ‘one makeup’ per week plus GST. ie. If the current recommended retail price for makeup is $99.00 then the weekly franchising and marketing fee combined is $108.90 ($99.00 + $9.90 GST). With set fees you are not penalised by increasing charges the harder you work. The franchising and marketing fee increases only when the recommended retail price per person for makeup increases. The $99.00 + GST fee is allocated 55% to administration fee and 45% to marketing fee.

The franchise administration fee covers management assistance, operational services and support provided by Makeup 4 Brides head office support staff, utilisation of Trade Marks, ongoing research and development for the continuous growth of the Makeup 4 Brides brand, website maintenance and development and marketing/advertising development including the online print management system.

Marketing fees received are spent on state-wide and nationwide marketing. Marketing expenditure is spread predominantly over online advertising and print media and will be combined with Hair 4 Brides for a greater combined use of the marketing fund. The major benefit of being part of a shared marketing pool is that you obtain maximum exposure in multiple advertising mediums without bearing the full cost of this. Your full 12 months of marketing contributions could quite easily be spent on a one page ad in one bridal magazine if you were to do it on your own. Local marketing ideas for each region are provided however costs are at the particular franchisees expense. Large area promotions such as expos may be joined with numerous franchisees to spread the cost and hours to man the stand. Expo’s in general are considered local marketing and not part of the franchise marketing fund.

Is the franchisee required to purchase particular products and supplies?
Makeup 4 Brides has the ‘M4B Pro’ range of professional makeup products of which the airbrush foundations, setting powders, concealers and mattifiers are essential use items. As these products have been thoroughly tested to demonstrate longevity, excellent photographic qualities, suitability for sensitive skin, as well as being suitable for use in the airbrushing system and the extreme Australian climate, it is essential that these products be purchased from Makeup 4 Brides for continuity throughout the brand. Other products will also be part of the M4B Pro range however use of these will be optional. It is also recommended that M4B Pro Professional Makeup lipsticks and invisible blotting powder compacts be carried and on-sold to brides either at the trial or on the wedding day. All franchisees are entitled to a full 30% off the entire M4B Pro range, regardless of specialty (makeup and hair products). Other products carried and used by the makeup artist must be of very high photographic standard and pre-approved for use by head office. A list of approved brands is included in the Makeup 4 Brides operations manual.
How much can I expect to earn from a Makeup 4 Brides franchise?
There are many determining factors to consider including the time you personally commit to doing hands-on weddings, the number of staff/sub-contractors you take on for the overflow of bookings, your management skills and your location so it is difficult to predict. Many locations are seasonal as well as having the initial slow start when establishing an entirely new site due to the nature of forward bookings for weddings. Essentially a Makeup 4 Brides franchise is considered a part-time business and as such allows for other external employment if desired, particularly on quieter days such as the start of the week. The minimal setup cost and low ongoing expenditure due to it being a home based mobile business allows for a maximum net earning capacity.
What qualifications do I need to operate a Makeup 4 Brides franchise?
You will require formal makeup training qualifications or a qualification in beauty with an emphasis on makeup. Further training in airbrush makeup and bridal makeup will be provided as part of the initial setup. Financial stability combined with a demonstrated work ethic and desire to succeed are equally as important as the character and motivation of the franchisee. These personal attributes are considered more important to the performance of the business than any previous business experience.
Who would a Makeup 4 Brides franchise be ideally suited to?
The ideal franchisee would have tremendous people skills, an artistic flair, strong work ethic, good computer skills with excellent grammar and spelling, attention to detail and the ability to work at a constant pace, under pressure and to a time schedule. Strong family/partner support is essential due to the demands of regular weekend work. The Makeup 4 Brides franchise system would be ideally suited to makeup artists currently working in the makeup industry looking for regular weekend work that fits in around their agency work; stay-at-home mums with a beauty or makeup background wanting to bring in an income which can work in around their young family; makeup artists who have recently completed their training and have sound office/business skills; someone looking to supplement their existing income with a second income stream; a beauty salon wishing to add a mobile makeup service to complement their existing range of services.
Would I be allowed to offer other services besides mobile makeup?
The Makeup 4 Brides franchise system allows the flexibility to work another job and offer additional services in keeping with each franchisees qualifications in the field of makeup and beauty, including but not limited to waxing, spray tanning, eyelash extensions, skin facial services, etc., however hair styling is not permitted and requests for this service must be directed to a Hair 4 Brides franchisee. Any extra services are to be provided outside of the Makeup 4 Brides brand and cannot be promoted through the Makeup 4 Brides franchise system.
Being a home based business am I required to have a dedicated room/studio?
A dedicated studio, room or area of the house is required which provides privacy, is free from pets and noise, and is kept clean and tidy at all times. You may however choose not to have clients visit you at home and offer a purely mobile service for trials as well. Of course wedding day services are a totally mobile service.
What sort of hours would I be expected to work?
In general you would expect to work approximately one hour or so each day quoting, booking and answering email enquiries, then the actual time taken to physically do the wedding. The majority of weddings are on a Saturday, followed by Friday and Sunday, with mid-week also growing in popularity however you have the ability to block days off that you are unable to do or do not wish to work at the time of quoting. Generally a wedding booking of 4 for makeup would require approximately 3 hours to physically complete, plus travel time. On top of this, dedicated time for local area marketing such as the delivery of flyers, visiting venues, local bridal expos, etc., is required however this would generally be done every few months rather than weekly.
Are there set territories and would I see another franchisee in my territory doing a wedding?
Yes, areas are allocated and franchise licenses sold for each mapped area however we refer to these areas as ‘Prime Marketing Areas’ more than territories. The Prime Marketing Area is the area allocated to your franchise to market in and generally conduct your business however this does not restrict you from accepting bookings in other areas from clients who have requested you specifically. This generally occurs with word of mouth or when a potential client was a bridesmaid on a previous wedding that a particular makeup artist did and she was so impressed that she wanted to use him/her for her own wedding. We believe that this sort of good work should be rewarded and not limited. It would then be up to the franchisee who has been requested to decide if he/she wishes to quote the booking or simply forward it on to the closest franchisee for that area. Quote requests from brides are forwarded to the franchisee handling the area which contains the location where the bride anticipates she will be getting ready at, and not necessarily the actual ceremony location. This is done to reduce the travel time for the franchisee and allocate bookings closest to each franchisees location. On occasions however there may be a change in the location after the bride has made a booking with a particular franchisee and as such this booking will remain with that franchisee. The original franchisee however may choose to forward the booking on to the other area’s franchisee by mutual agreement so long as a makeup trial has not been performed on the bride. There may also be an occasion whereby one franchisee is fully booked and has forwarded the booking enquiry onto the next closest franchisee for them to quote; or a wedding was booked way in advance – before an area was franchised. In this instance also another franchisee may be seen in your area.
Can I own more than one Makeup 4 Brides franchise?
Yes, however the Makeup 4 Brides system is setup predominantly as an owner operated business and as such ownership of an additional franchise or prime marketing area may not deem as viable as the original. Secondary territories would work well in a partnership arrangement and a 20% discount on the subsequent territory would apply to the licensing fee however there would be no reduction of franchising administration or marketing fees for second or subsequent territories. Consideration of combining with a Hair 4 Brides franchise in a partnership arrangement would be another avenue to consider and a 20% discount would also be offered on the franchise license for this second franchise.
Why should I purchase a Makeup 4 Brides franchise?
The main advantage of a franchise business is that it is a proven and tested system and therefore offers a substantially reduced risk than building a business up from scratch. With the Makeup 4 Brides franchise system you are never on your own – you have the ongoing support of the franchise head office; an affiliation with a growing national brand which provides brand recognition and quality control; ongoing product research and development, and the ease of a recognised nationwide phone number – 1300 and online booking enquiries service.
I am definitely interested in becoming a Makeup 4 Brides franchisee. What do I do from here?
In the first instance you should request a Franchise Pack which contains more information. You will need to fill out the Franchisee Application Form and return it to head office. Once received, your application will be assessed and we will be in touch to begin the process. This initial review may take a week or two during which time we will be in touch for an initial phone interview to discuss your application. Should your application prove satisfactory we will be in touch again to arrange for you to attend face to face interviews and go through the approval process. If successful a $2000 deposit is then required and the Makeup 4 Brides Disclosure Document, Franchise Agreement and Franchising Code of Conduct legal information will be issued by our lawyers J.J. Riba & Co. You will need to review these thoroughly and seek advice from legal, financial and business advisors as to the suitability of the franchise for you.

Still have some questions?

Please feel free to email or phone us at any time and we will answer any questions that you have.

Email: [email protected]

Phone: 1300 4 BRIDES or 07 5450 1154

Mobile: 0407 477301

Would like to know more about franchising in general?

We recommend the following resources to assist you in determining if a franchised business is for you:

Australian Franchising Handbook
by Richard Evans

Introduction to Franchising (one day seminar)
Franchise Advisory Centre –

Buying A Franchise’ – Pre-Entry Franchise Education (online portal)
Griffith University –